Understanding the audience before talking to it
Client
Food brand · Italy
Year
2026
Business unit
In short
Focus groups and audience analysis to bring message and channels back into focus before spending on campaigns.
The challenge
Media spend that had stopped paying off, with no way of telling whether the problem was the message or the target.
What we did
- Interviews and focus groups with customers and non-customers.
- Analysis of the existing audience and of the competition.
- New positioning and message platform.
- Media plan rebuilt on the channels the research surfaced.
Results
00People involvedin the research · figure to be added
00Concepts testedbefore launch · figure to be added
00Change in cost per contactafter the repositioning · figure to be added
Figures are added once the project closes, together with the measurement period.
Media
Every project can hold video and photography: the frames show the format and the intended content.
Next projectA product launch built with creators