A branded esports tournament
Client
Food & beverage brand · Italy
Year
2026
Business unit
In short
An online and live competition built to enter the gaming community in its own language, without looking like a guest.
The challenge
Getting accepted by an audience that spots a brand out of place straight away.
What we did
- Tournament format and rules built with the players, not handed down.
- Online qualifiers and a live final in front of a crowd.
- Direction, streaming and content handled by We Rise Studios.
- Creators and pro players brought in as the faces of the competition.
Results
00Tournament sign-upsregistered players · figure to be added
00Hours watchedacross the live streams · figure to be added
00Content from the finalclips and highlights · figure to be added
Figures are added once the project closes, together with the measurement period.
Media
Every project can hold video and photography: the frames show the format and the intended content.
Next projectA face for a national campaign