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A face for a national campaign

Client

Retail brand · Italy

Year

2026

In short

From choosing the brand ambassador to the campaign on air: one point of contact for the deal, the image rights, the production and the media.

Photo 21:9 · Opening image of the project or a still from the case video
The challenge

Finding a face the brand's audience would believe, and handling contract, production and planning on a tight deadline.

What we did
  • A shortlist built on values, audience and availability.
  • Negotiation, contract and image rights handled in-house.
  • Shoot and TV spot produced with We Rise Studios.
  • Media planning and social versions with We Rise Growth.
Results
00Campaign coverageagainst the planned targets · figure to be added
00Message recallpost-campaign survey · figure to be added
00Versions producedformats delivered · figure to be added

Figures are added once the project closes, together with the measurement period.

Media
Video 16:9 · The campaign spot
Photo 4:5 · Portrait of the brand ambassador
Photo 4:5 · Behind the scenes at the shoot
Photo 4:5 · Billboard and final visual

Every project can hold video and photography: the frames show the format and the intended content.

A project like this one, for your brand?

Let us talk →
info@werise-group.com
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