A serial format for social
Client
Sports brand · Italy
Year
2026
Business unit
In short
Not a campaign that ends, but a show that comes back: format, calendar and production that keeps running.
The challenge
Getting out of the one-off release and building something the audience waits for.
What we did
- Format concept and episode structure.
- Shoot days grouped together to keep costs down.
- Recurring creators as the faces of the series.
- Editing and versions for every platform.
Results
00Episodes publishedin the first season · figure to be added
00Average viewsper episode · figure to be added
00Account growthover the period · figure to be added
Figures are added once the project closes, together with the measurement period.
Media
Every project can hold video and photography: the frames show the format and the intended content.
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